Google Ads is an online advertising platform that allows businesses to create and display ads on Google’s search engine results pages (SERPs) and across its advertising network. With Google Ads, businesses can target specific keywords, locations, and demographics to ensure their ads reach a relevant audience. Advertisers only pay when a user clicks on their ad (pay-per-click model).

Google Ads provides tools for tracking ad performance, allowing businesses to optimize their campaigns for better ROI. The platform is highly customizable, supporting various ad formats such as search ads, display ads, video ads, and shopping ads. It is a crucial tool for businesses looking to increase online visibility, drive traffic, and generate leads quickly.